Even if you can’t bend it like Beckham, you can look like him
No matter how he played it on the field, you have to admit that David Beckham’s style has always been on point. Even if you didn’t love his oversized trousers from the ’90s or his more recent man bun, the London-bred former footballer and current-day style icon have kept it consistently fresh by constantly reinventing his look. That’s why the launch of his brand new grooming line, House 99, made us take notice.
The line made with the help of master barbers and inspired by British barbershop culture includes 13 products. It’s everything from beard and hair balm for a weightless hold to a lightweight moisturizer to smooth your mug to a pomade designed to control your strands through humidity and sweat.
Beckham was deeply involved in the process of selecting everything from the scents to the logos and product names. Informed by Beckham’s own aesthetic plus his extremely good taste, if you’re lucky, some of his exceptional style and luck might rub off.
The full line launches in March at Ulta, but you can get a feel for it here and on Instagram @house99. Until then, you’ll just have to stick to your old hair gel or whatever you’re currently using each day